Anyway, the reason I am posting here is because I think I stumbled on to an idea that could help a lot of the designers on here, both those with webshops and for those without who would like to go in that direction in the near future.
I was trying to find the US GLB in Barnes & Noble the other day and I realized after looking it up online that it was discontinued. It seems the sales weren't that great in the US market even though its a great idea in theory. The economy still kind of sucks and no one really wants to spend $20 on a magazine these days, even though its filled with desirable content. This is why I think if we were to offer a non-print ezine for free, it would be a great hit! You may be asking, who is going to dedicate all that time into creating such a thing.. but I just graduated today and I've got tons of free time and I was going to do it anyway, except it was going to be an Ichigo Black catalog. If I'm going to be doing all of this work anyway, I came to the conclusion that I should do it right from the start and try to make it matter.
There would only be 4 issues a year since I do still have to do work that pays so I'm not out on the street >_< I was thinking of featuring 3-4 designers each season to start. Each designer would get 1 page for each line they'd like featured (with a max of 3) or just a 2 page spread for their label as a whole. I'd need hi-res flats taken on a plain background, descriptions and titles for each garment featured, prices, and a fashion photo to go with it.
There would also be a page for a list of designers' websites (featured or not), full page ads (which I'm thinking should be free for life for any of the designers who participate from the beginning, but there will probably be a fee for those at some point down the road if this actually works), a designer bio page featuring a new designer each season, maybe 2 street snap pages (1 American, 1 maybe in Europe?), and last, makeup, hair, and nail art.
This would all be free, there's no fee for anything (except for the ads possibly in the future). I'm thinking the only thing I might require (besides the photo requirements) or strongly suggest is 1 tutorial on how to make something. It could be jewelry, an accessory, clothing, a sweet treat.. anything Japanese related. And that's why I think this could be a really great idea. Its free for designers, free for our customers, and hopefully we'll all benefit from having this central resource because its free advertising! If we create something that our target market will want to browse, they'll pass it onto their friends and they'll post about it in forums and hopefully that'll not only raise awareness about the ezine, but most importantly, about us ^-^
I'm kind of going with the flow as I type, this is a work in progress. I'm open to ideas, suggestions, criticisms (as long as they're constructive!), and anything else! Please let me know if you're interested ^-^ I'm really excited but it won't work if its just me... Well, I can still make it and send to my customers, but it won't be as exciting :(